MSc in
Management Sciences

Strategic Marketing

Learning outcomes:

• Understanding the marketing and operational environment a company is faced with.
• Laying the necessary groundwork in planning and implementing a sound strategic approach to creating a competitive edge in the industry.
• Understanding industrial and domestic consumer behavior, thus developing promotional mix, product and services to meet expectations.
• Understanding and segmenting appropriate target markets and directing the marketing mix towards creating a sustainable competitive advantage in its selected target market. 

Commercial Negotiations

Learning outcomes:

• Analyze the impact of key negotiation factors such as: specific issues in question, different stakeholder positions, interests, relationships, timing, environment and group dynamics.
• Develop and execute effective strategies and tactics for different situations that commonly arise in interpersonal and transactional negotiations.
• Use communication concepts and techniques to problem solving and influence techniques for a given situation.
• Identify the differences between distributive and integrative situations and develop appropriate resolution strategies and use a strategic planning process for conducting and debriefing individual and group negotiations.

Human Capital and Talent Management

Learning outcomes:

• Avoiding wastage and downtime due to inefficient work scheduling and frictions between staff members.
• Demonstrating how each manager must be a human resource problem solver and diagnostician.
• Developing top-level personnel quality, implement cutting-edge development tools and techniques, identify and manage at-risk executives, and address the unique needs of international executives.
• Understanding the fact that more than any other factor -capital, technology, or resources – human resources provide executives the most precious asset and most valuable competitive advantage basis for teamwork, and an improved quality development within the organization.
• Addressing the turbulent nature of the businesses in the marketplace and showing how to maintain corporate performance and objectives while avoiding the disruptive process of executive transition thus giving the organization a competitive edge in the new century. 

Organisational theory

    Learning outcome:

• Impact and affect any adopted leadership style and approaches in the organization.
• Ensure that the organization environment is conducive for employers and employees in terms of conflict resolution, negotiation, safe working conditions and good pay.
• Understand and learn the specifics of a particular subject matter and to learn about one’s own strengths and weaknesses through experience.
• Apply organizational behavior to the contemporary realities of today’s business environment and the challenges facing both today’s and tomorrow’s managers as a focal point of organizational change that emphasizes the demands placed on people and organizations to grow and adjust while maintaining their health and well-being in an environment of constant and rapid change

Accounting for managers

Learning outcomes :

• Analyze financial statements for management review and form the basis on which most financial and management decisions are made.
• Prepare sound cash flow and outflow projections to enable management to operate at an optimum cash level, without undue resort to borrowing.
• Prepare variance analysis of cost of operation as against budgeted costs, and offer constructive advice on reason for excess cost, and provide measure towards cost reduction and performance variation using standard costing techniques.
• Allocate cost departmentally in accurate proportion of utility consumption.
• To advise management on make or buy decisions in respect of product or technology needed for operation.

Communications

Learning outcomes:

• Demonstrate an understanding of the communication process by identifying, explaining, and applying current communication theories as they relate to a variety of contexts.
• Demonstrate increased competence by identifying, explaining, and applying effective communication skills in a variety of contexts.
• Demonstrate improved interpersonal skills by identifying and developing a repertoire of strategies for improved communication.
• Demonstrate critical thinking by identifying, analyzing, and evaluating the communication behaviors of others.
• Demonstrate improved research, organizational, and critical thinking skills.